Just like individuals, every organisation, company or brand has its own identity. A distinct identity differentiates an organisation from its competitors. It allows customers, suppliers and staff to recognise, understand and clearly describe the organisation concerned.

Visual identity manifests itself in many ways. In addition to its logo, typeface and colours, the following all contribute to the impression created by the identity: stationery, marketing literature, buildings signage, customer information, vehicles, and every aspect of promotional activity from a high-profile advertising campaign to the design of a promotional pen.

The detailed management of a visual identity is equally important as the management of other business assets such as finance or human resources. Without a well thought out visual identity guideline, an organisation’s brand perception will be at best diluted, and at worse appear chaotic and unprofessional.

When all of the visual elements of an organisation work together in unity, the investment in its identity is protected and the overall image becomes one of quality and strength.

Wright Signs can replicate your logo and identity onto anything you will ever need, ensuring quality and consistency.